Make details the differentiator between you and your competition. It’s the absolute best way to make sure your customer doesn’t get tempted by a cheaper product or service somewhere else. Add value by doing more than the competition, not by dropping your price.
Customers don’t necessarily remember what you do for them as much as they remember how you made them feel.Read More
Since starting my company in January, I realized very quickly that time management was going to be the biggest challenge. I’m working from home which comes with a dizzying array of distractions.Read More
I heard someone say in a marketing podcast recently, that when you create a product or provide a service, it should be something that people want, need or are missing.Read More
It wasn’t until the day my mom pointed out to me I had “lost my sparkle”, that I realized my depression was apparent to everyone around me. That made me mad.Read More