Make details the differentiator between you and your competition. It’s the absolute best way to make sure your customer doesn’t get tempted by a cheaper product or service somewhere else. Add value by doing more than the competition, not by dropping your price.
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Customers don’t necessarily remember what you do for them as much as they remember how you made them feel.
Read MoreSince starting my company in January, I realized very quickly that time management was going to be the biggest challenge. I’m working from home which comes with a dizzying array of distractions.
Read MoreI heard someone say in a marketing podcast recently, that when you create a product or provide a service, it should be something that people want, need or are missing.
Read MoreIt wasn’t until the day my mom pointed out to me I had “lost my sparkle”, that I realized my depression was apparent to everyone around me. That made me mad.
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